Matrícula abierta
60 ECTS. 10-14 month
Presencial
Master
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España
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Todas
- Español, Inglés
Mejora tu formación con el curso: Master in Marketing and Sales Management
Dirigido a: Next Level Marketing: Get ready to face any challenge!
Designed by leading professionals of the industry, this programme turns professionals into experts, taking your knowledge to the next level and turning you into a leader with the power to transform, inspire and produce tangible impact. You will be a strategist, capable of leading change in your company through innovation and you will learn how to turn market opportunities into competitive and differential advantages.
Requisitos: You will get a tailor-made career plan from our Careers department and our Entrepreneur department, with personalised services for academic training and guidance that will multiply your professional opportunities and extend them to any country in the world.
Para qué te prepara: Expert and personalised advice on the most highly demanded profiles in the marketplace. We guide you professionally based on your profile and goals in order to help you choose the path with the greatest professional impact.
Certificado: EAE Business School’s own Continuing Education Master’s Degree in Marketing and Commercial Management and Universidad Politécnica de Catalunya’s (UPC) official Master’s Degree in Marketing Management, mention in Commercial Management.
MANAGEMENT OF THE ORGANIZATION
Commercial and Marketing Planning in Organizations - 5 ECTS
Market Research, Information Management and Decision-Making - 5 ECTS
Financial Impact of Strategic Decisions - 5 ECTS
Marketing in Digital Environments - 5 ECTS
STRATEGIC MARKETING MANAGEMENT
Value Creation in the Company - 5 ECTS
Delivering Value to the Customer - 5 ECTS
STRATEGIC MARKET PLANNING AND GO-TO-MARKET
Sales and Commercialization Strategies - 5 ECTS
Customer and Key Account Management: New Commercial Organization Models - 5 ECTS
Commercial strategies of Customer-Centric Marketing - 5 ECTS
Master’s Thesis – 15 ECTS
This is far more than just a research project required to gain a Master qualification. It is the optimal time and place to combine all your academic experience, professional ambition, personal vision and creativity. It is your opportunity to put all the knowledge and skills you have acquired into practice and work towards the goals you set yourself.