Master en Business Communication
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Tipo
de curso: Presencial |
Idioma: Inglés |
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Precio: 5.400€ |
Válido en: Barcelona |
 Objetives
· To give a formation based in the following areas: Marketing,
Publicity, Public Relations, Business and new communication technologies.
· To approach the student to the reality of the professional work
through remunerated junior jobs in companies.
· To develop the analysis abilities, working in a team and taking
decisions with the purpose of offering to the Communications area professionals
with initiatives that they are able to assume with success the management
responsibility.
Methodology
· The methodology is based in an active learning and continuous
practises. The efficient and good training it is the result of good relationship
among the students and an adequate work.
· The teacher's team is formed by professionals in active inside
the communications area.
Programme
· Publicity Administration: To obtain a deep vision of the communication
area in Spain and overseas.To know the aspects relationed on the administration
from two different points of view: agency / advertiser.
· Negotiation Technologies: To apply the negotiations technologies
as an added value. To prepare negotiations process. The negotiation applied
to the communication administration.Communication strategies. Negotiation
practise cases applied to different areas: mass, industrial and services.
· Communication Plan: Organization of the communication in the
company: Communication Manager, Press manager, Press office, internal
and external administration.Of the business communication. Definition
of the skills to prepare a communication plan. The relations with the
Media, press campaigns and image plans. Skills to transmit information.
Plans of internal communications. The communication in crisis situations.
The communication with special contents: Business communication, communication
in different areas: tourism communication (NGOS) develop of a communication
plan.
· Strategic Planning to Manage Accounts: Knowledge and domain in
order to manage strategical skills to allow complete planning for any
customers, in other words, knowledge and ability of the planner. End user
and market analysis. Qualitative and quantitative analysis of the communication.
Trade mark strategy. Management of the accounts. Strategic process. Techniques
to present publicity campaigns to customer. Practise cases.
· Marketing Strategies: Main concepts in Marketing. Costumer Behaviour
and concepts organizations. Market environment and information systems,
marketing strategies, marketing plan: Steps and development of a marketing
plan evolution and new tendencies in marketing to apply the new technologies.
Practise cases.
· E-Marketing: Internet world. Influence of internet in the enterpriser
and the marketing area. E-Marketing Strategies. Marketing one to one.
Permission Marketing. Programmes of Fidelity. Alliances. Internet as a
publicity channel. Measurer of T.V. Audiences In Internet (OJD, NIELSEN;
RED SHERIFF) Publicity professional in Internet.Publicity ways in the
net: Forms, rates, localizations, effectiveness.
· Creativity Management: Innovation and creativity in the companies.The
creative revolution in the publicity in Spain. The evolution of the creativity
in different aspects.Campaigns for the children audience. The comparative
publicity. The publicity in politics.How the most important journalists
in the world work. Analysis of the main sports in the publicity contents.
Development of creativity campaigns (team groups).
· Web Desing: Knowledge of the main computing skills and applications
for the web deign: Dreamweave. Flash..
Fecha de Inicio del Curso:
27 de Octubre de 2008
Fecha de Fin del Curso:
8 de Julio de 2009
Duración del Curso: 450
horas
Horario: De Lunes a jueves de 19:00 a 22:00
Fecha Tope de Inscripción:
Hasta que se agoten las plazas
Precio: 5.400€
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