Master in Foreign Trade & International Marketing
|
-Tipo
de curso:- Presencial |
Idioma:-
Inglés |
|
|
-Precio:-
3.900€ |
Válido en:-
Barcelona |
 Objectives
Learn the knowledge to be an expert in operations in international markets,
knowing all related with the export department in the company and being
able to design and carry out the strategic marketing campaign for its
international process.
Methodoloty
· The methodology is based in an active learning and continuous
practices. The efficient and good training it is the result of good relationship
among the students and an adequate work.
· The teacher's teams are formed by professionals in active.
Programme
· International Marketing and Exporting: Influence of distance
and time. The nature of international marketing. Export marketing planning
and strategy: The export sales plan. Potential benefits from export marketing.
International trade theories. Export behaviour theories. Export motives.
The development of export in the firm: Export selling techniques, Tables
of countries, statistics, codes and currencies.
· International Trade: Better importingThe import sales plan. Product
sourcing and evaluation suppliers. Timing of deliveries. Import licensing.
· The International Environment: Economic forces. Socio-cultural
environment. Political/legal environment. Competition.
· Export Market Selection: definition and strategiesMarket definition
and segmentation. Export market expansion strategies. Sources of information.
Export marketing research. Customs code, EU goods circulation and transit.
· Export Market Entry Strategies: Entry as strategy. Factors influencing.
Selecting the entry mode: joint-venture, franchising, licensing. Using
free trade areas. International contracts: distribution, technology transference.
· Export Entry Modes: Indirect export. Direct export. Market exporting.
· Nonexport entry modesAlternative modes of entry. Manufacturing
facilities. Assembly operations. Strategic alliances.
· The Export Order and Physical Distribution: Handing the export
order. Physical distribution: logistics. Structure of international physical
distribution. Incoterms. Guarantee and Security. Customs relief's: export
and import documentation.· International TransportTransit packaging,
marking and labeling. Maritime transport. Aerial transport. Transport
by truck. Transport by train.
· International Financing and Methods of Payment: Export financing
methods/terms of payment. Payment/financing procedures: cash in advance
open account, bills of exchange. Export credit insurance: letter of credit.
Counter trade. Services contracts: factoring, forfaiting, leasing. VAT
and exports.
· Strategic Options of the Company in the International Markets:
Positioning. New Markets. Global Markets. M.I.S. (Marketing Information
System). Market Segmentation and Target Markets. Consumer Markets and
Buyer Behaviour. Business Markets and Business Buying Behaviour. Dealing
with the Competition
· The Market Research at an International Level: Marketing Research.
Market Intelligence: Information is Power.
· The International Policity of the ProductThe International Policy
of the Product. Product Lines and Brands. The Marketing of Services.
· Pricing Policity: Pricing Policy. Pricing decisions. Pricing
Strategies.
· Global Sourcing: The distribution in the International Sales.
Distribution: Marketing Channel. Retailing, Wholesaling and Market Logistics.
· The Direction Of International Sales: The direction of International
Sales. The Sales Force.
· International Communication: The International Advertising. The
International Promotion. Promotion and Marketing Communication. Integrated
Marketing Communications. Advertising. Direct and On-line Marketing.
· International Marketing Planning: International Marketing Planning.
Strategic Marketing Planning.
· Organization, Coordination and Control of International Marketing:
The Organization and control of the International Marketing. Marketing
Audit: Organization, Coordination and Control.
Fecha de Inicio del Curso:
28 de Octubre de 2008
Fecha de Fin del Curso:
8 de Julio de 2009
Duración del Curso: 300
horas
Horario: 2 posibles:
- Viernes de 18:00 a 21:00 y Sábados de 9:00 a 14:00
- De Martes a Jueves de 19:00 a 22:00
Fecha Tope de Inscripción:
Hasta que se agoten las plazas
Precio: 3.900€
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